Now, as the world is getting ready for Apple’s September event where the tech giant is expected to introduce the next flagship series of iPhones, namely the iPhone 16 and iPhone 16 Pro, the most expected question might be: how will the company incorporate generative AI into these new phones?
While many bets are placed on Apple taking the easy road, like Google, there is the possibility that it may do something quite different.
The AI Smartphone Revolution
In the last couple of years, the smartphone has changed completely with the many developments seen in AI.
The Pixel series, developed by Google, was at the heart of that revolution and branded its devices as “the first AI smartphones.”
These kinds of smartphones include a variety of AI-powered features like text summarization, image generation, and much more.
The trend is clear: AI will be an integral part of smartphones in the modern era.
Users want their devices to become intelligent assistants that will serve their needs by understanding and responding, with increasingly sophisticated actions.
It is a trend Apple, being a market leader, cannot afford to overlook. Want to know more about Apple incorporating AI into its smartphones? Read here what was revealed earlier this year in Apple’s WWDC2024
Apple’s History of Following Trends
Although Apple is often perceived as setting the trend for technology, credit should be given that this company has also followed others’ set trends.
Indeed, Apple included in its releases only later wireless charging, the installation of third-party apps, and even the basic feature of cut-and-paste when it was already a hit among competitors.
Yet, it had turned every such feature into something special, often launching it with magic and branding.
Generative AI is no exception.
Apple will likely add its version of AI-powered features, of course, as “Apple Intelligence.”
Though details remain under tight secrecy, it’s safe to assume these features will be in the pipeline with the greater trend of AI-powered smartphones.
The iPhone 16 Pro: What to Expect
Rumours and expectations going into the iPhone 16 Pro suggest it may boast a host of AI-driven features. These may include the following:
• Improved Siri: The virtual assistant from Apple is expected to be even more intelligent and capable of handling complex requests.
• Enhanced photography: AI can fix image quality by optimizing settings and even suggesting different creative photo editing techniques.
• Personalized experiences: AI can be used for personalizing user experiences such as application recommendations, content, and settings.
• Generative content creation: The Company could also study a creation feature that enables users to create new content using AI: images, text, and even music.
While these features may seem familiar to those who have used other manufacturers’ AI-powered phones, Apple’s particular take on design and user experience may set their devices apart.
A Bold Move: Ignoring the AI Trend
But there’s one possibility: instead of jumping on the AI bandwagon, Apple might do something different-focusing efforts elsewhere in other areas of innovation, including:
Hardware Improvement: Apple has an opportunity to set up more advanced hardware in its iPhone, including a powerful processor, large battery capacity, or an improved camera system.
Privacy and Security: The Company could highlight how much it cares about privacy and security, much more than the competition, which is generally uncaring that users are losing certain freedoms.
Inimitable User Experience: Apple can focus on creating a very distinct and innovative user experience unmatched and unparalleled instead of continuing to match every capability offered by smartphones.
These are but speculations and they all demonstrate how well Apple could go the less conventional route. Shying away from the AI trend could make the company a disruptor, not a follower.
Apple is not just working on bringing AI revolution to only its products but expanding its horizons even beyond that. Read the details here as Meta and Apple join hands in this AI age.
The Future of the iPhones
Ultimately, the iPhone 16 Pro will all come down to what features Apple chooses to implement with generative AI.
It will no doubt be a very popular device if the company continues the trend already set, but it won’t have that same wow factor or innovation that flagships from Apple traditionally bring.
But if Apple goes down the path of making truly bold moves, it can change the game for the smartphone market once again, while solidifying its position as one of the technology industry leaders.
Which path will be taken? remains to be seen.
